Your Personal Brand

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With all this talk about and coverage devoted to Michael Jordan's 50th Birthday today, it got me thinking. Is there a more recognizable sports figure or brand than Michael Jordan? Has any athlete in the history of sports left as large a footprint globally? Has any single figure merged pop culture and sports so seamlessly? I can't think of any. Some might argue that Jordan saved the sport of basketball (games were shown on tape delay, believe it or not). He undeniably made wearing baggy shorts and a bald head (thank goodness for me) popular. And he certainly made Nike a shoe and apparel juggernaut, helping the company ascend to one of the most recognized symbols (the famous swoosh) and catch phrases ("Just Do It") in advertising and promotion history. Everyone, it seemed, wanted to "Be like Mike", the byline in yet another famous series of commercials created by Gatorade, another of his endorsements that quickly dominated its brand category because of its...

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gratitude relationships Nov 18, 2019

With Thanksgiving around the corner, I’ve decided to devote each day leading up to one of my favorite Holidays with a person or group of people for whom I am thankful.  There are a lot of people in my life, in the 41 years I’ve walked this Earth, that have made a difference.  So, I hope I have enough days between now and Turkey Day to show my appreciation.  Here goes.

First and foremost, I thank my beautiful wife, Maria.  Not only is she the love of my life, but her unwavering support for me has been nothing short of amazing.

Okay, I’m not the first guy to start a speech or long-winded talk by thanking his wife.  I also won’t be the first to sit up here and say my wife is my partner.  Or that she and I are great teammates.  You’ve probably heard that before.  You may have even heard analogies and references where men compare the relationship with their wives with the likes of great entertainment and sports...

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